Building a new design system and product experience for a re-branding in the company conference app and rigorously testing with employees who rely on it every moment of the 5-day conference.
Yearly conferences became a company tradition at Bontouch, a design agency in Stockholm. In 2024 Bontouch, went through a complete re-branding and became Framna. The conference was planned for fall of 2024 and we had the summer to integrate the new brand in the conference app.
The app would be used by over 400 employees, continuously for five days. Users would rely on it for their daily schedule, news, finding people, check-in and check-out instructions, directions to event locations and much more.
Dedicating our time to building a new design system, aligning with company brand managers and drastically improving the UX of the app became our focus for the summer.
Major challenges included the diverse set of Primary brand colors, the limited functional color palette and the lack of an icon library and general app development guidelines.
The app was the primary tool throughout the conference and our goal was to always surface relevant information at a moments notice, helping user navigate the conference with ease.
While we already had the UX foundation of the existing app, we wanted to update the core functionality to align with the updated feel of the brand. This included a new card design and images from the event space to capture the primary brand colors and event environment.
We added additional search functionality, animations and a refreshed fluid motion to the app. Each tab included new UI components to better reflect interactions and the foundation of the brand.
Close alignment with both Android and iOS developers was critical to the product development process. Sitting side-by-side with developers and many long huddles helped us fine-tune the end result.
Adding Dark mode and ensuring Accessibility standards were met was a critical part of the product development process. When you work with hundreds of designers and developers and an app agency, you have to be ready for scrutiny.
Toward the end of the project we dedicated about a week to come up with creative Easter eggs. These small, but delightful features brought a level of playfulness to the app and encouraged users to explore and share with their colleagues.
Having achieved the goal of successfully implementing a complete brand re-design and user experience overhaul, we found some data which captures ease-of-use and overwhelmingly positive feedback.
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